Peta

This, being a notion of creativity, inspires you to want to become a vegetarian. Using attractive, young females "playing" with vegetables to promote PETA is the base of this commercial never aired on television. It was a little too risque. The way they use exotic women stripping and playing with vegetables to get the viewers attention is very creative. Creativity is key when it comes to good marketing strategy and this definitely displays just that. Sex does sell. The only problem is that most T.V. executives found it a little too creative for their viewing audience. Some do not consider sex as an art form, and that is why some people might be offended. I am a male...sex to me is like a mental illness, as it is to most men. We see it on T.V., and we experience it first hand, but for some strange reason you find yourself enthralled in it to where you can not look away. This also ties into a point I made earlier about how you find yourself staring at the mentally ill. You know they may be different, but no matter how hard you try, you have to look. This is why sex sells, and also why this commercial would have caused a lot of debate on whether it was appropriate for America.